Reyes Earns National Certification

COLCHESTER, VT, September 1, 2021 – Melissa Reyes, Marketing Director for Professional Financial Associates, LLC (PFA) in Colchester, Vermont, has earned the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association (ABA).

“This achievement confirms Melissa’s experience and depth of knowledge in the financial marketing arena,” said PFA Managing Partner, Timothy Monty. “She continues to be leader in our organization and a valuable asset to team members, industry associates and clients.”


The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass a 3-hour exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.


Reyes has more than 20 years of experience in strategic marketing and client experience management. Before joining the PFA team in 2016, Reyes led marketing efforts at a top local real estate firm, a professional trade association and a marketing/advertising company. She also spent many years as a reporter, designer and editor at newspapers throughout the United States. Melissa has a BA in Public Relations and Recreation from Western Kentucky University and studied in the University of Northern Colorado's Sports Marketing Graduate Program.


PFA is a comprehensive financial planning and investment solutions firm, providing individual and business clients with a broad range of services and products specifically designed to help meet their financial needs. For more than a decade, PFA’s experienced advisors and staff have helped clients identify passions and priorities, craft robust financial plans and live their best lives.


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